QUESTFINDER NEWS
Brought to you By QuestFinder Search Engine
December 27, 2000
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This FREE weekly Newsletter publication by The QuestFinder Search Engine is sent ONLY to people whose websites are registered in the 
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THIS ISSUE:

1.About This Newsletter
2.Article: GROWTH FROM WITHIN
3.Website Spotlight: Quick Cocktails
4.Article: IS YOUR WEB SITE CUSTOMER-CENTRIC?
5.Advertising Information
6.About the Publisher

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GROWTH FROM WITHIN

Business on the Net is a fast paced proposition. Net
entrepreneurs are looking for the edge that will take
their business to the next level. Who doesn't want more
business, right? Here's a simple yet POWERFUL idea for
increasing your income.

As business people we look at many propositions that
will help us take that next, much desired growth step.
We hear that we must "brand" ourselves and be easy to
do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to
create a new customer. Yet, we focus most of our time and
energy in just this area, thinking that if we just could
get more customers we would achieve our goals. But what
about getting more OUT OF your customers?

If you have been around for a while you have a customer list.

That list is GOLD. Please understand that I am NOT talking
about renting out your customer list of email addresses.

What I AM talking about it approaching those customers, who
know you and trust you already, with a totally new and
different product.

Why should we limit ourselves to selling only one type of
product or service when by adding an additional item to our
current offerings we can TAKE ADVANTAGE of the relationship
that exists now? Will your customers resent this move?

Not if you do it with some style.

HOW TO DO IT

One of the keys is to choose a product or service that
COMPLIMENTS what you already do. Whatever your product or
service is, think through what your customer is likely to
buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and
it might as well be you. Not only will you increase your
revenue but you will encounter less sales resistance and
show your customers that you are thinking of them.

Another method is to choose a product or service that
CONTRASTS what you sell now. If you normally sell a business
related product come back at them with a personal product

Why should they NOT buy it from you? You have proven yourself
as honest and dependable; now cash in on that hard work.

DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when
they bought what you sell. Capitalize on those good feelings
and ask them for their feedback on what you have in mind.

This is by far the most powerful, yet virtually free,
market research available in the land. Use it wisely and
your EXISTING CUSTOMERS will tell you both what they want
to buy and when they want to buy it.

All you have to do then is step up, fill the need,
and go to the bank.

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Author Dan Brown can help you take your income to the next level!
Don't overlook the GOLD MINE in your backyard. Your customers
are waiting for you to take the next step. Take that step today by
visiting Dan on the Web at http://www.streamlinemktg.com and
find there the products and program that will ensure success.

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WEBSITE SPOTLIGHT: 

If you are listed in QuestFinder's Search Engine don't be surprised
if you are noticed in this new section of QuestFinder News! Here we
will spotlight various websites that offer helpful content to our
subscribers, are well designed, are unique, or simply stand out from
other sites in one area or another!

Today's Website Review: Quick Cocktails
URL: http://www.quickcocktails.com/ 
Description: Find the recipes to make your favorite drinks, or to
try something new - 1300 recipes for this New Year to entertain your 
guests! Enjoy - but drink responsibly.

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IS YOUR WEB SITE CUSTOMER-CENTRIC?

Whether they come to buy, learn, download, or for any other reason, 
every Web site visitor is a potential customer. As a Web site owner, 
your job is to keep those customers coming back time and again. To do
that, your site needs to be customer-centric.

What Does "Customer-Centric" Mean?

Customer-centric" means creating a Web site that is centered around
customer wants and needs. Savvy businesses are realizing that focusing
their site on customer benefits and ensuring its visitors a unique
experience are key drivers of sales, loyalty, and much-desired
word-of-mouth advertising.

By proactively considering the needs, wants, and beneficial preferences 
of your customers, you can make more effective decisions about the
content, offerings, design, and processes available on your site.

The Customer-Centric Quiz

Take a hard look at your Web site and ask yourself the following 
questions to see how it measures up to customer-centric ideals.

Does your home page describe how customers will benefit from your 
content, your products, or your services? If they can't figure out 
what's in it for them, visitors aren't likely to stick around.

Is contact information always just one click away? Don't make visitors
work too hard to reach you. They might not bother, and you could miss
out on important contacts.

Is your site content clearly organized and easily navigable? People 
don't have time to decode silly names, wade through a confusing maze of
information, or remember where they last saw a link to some other
part of your site. Organize your pages into plainly-named categories,
provide links to every category on every page, and place those links
in consistent locations.

Is your original content free of spelling and grammar mistakes? Nothing 
is more annoying than having to trudge through content riddled with
misspelled words, poorly written sentences, and misused homonyms
(their, there, and they're, for example). Nothing will seal your fate 
as an amateur more than poor writing. If you aren't sure about your
abilities, get a knowledgeable person to review and correct the content
you create. Also, consider taking courses or reading books that will
help you improve your writing skills.

Do your provide a way for customers to give you feedback on products,
services, or your site itself? You should always be interested in what
your customers have to say. If you avoid their opinions, you're
likely to end up with products and services they don't want. So, give 
them a feedback form, conduct surveys, or invite opinions so they can 
tell you what they think.

Does your site make it easy for the customer to get what they want? 
If it's too complicated to download a file, order a product, or find
information, customers will simply click over to another site where
it's easier. Reduce to the bare minimum the amount of information you
require from a customer, as well as the number of steps needed to
complete any process.

Does your site make it easy for customers to get support online? One 
trade magazine recently referred to customer service as the Web's new
killer app. A customer-centric site will give customer service a
starring role. At a minimum, customers need an email address or phone
number where they can reach you. In-depth, well-written FAQs can help
reduce the need for one-on-one support by providing answers to the
most common questions. Interactive problem-reporting databases can
automate the documentation and tracking of issues that need attention.

Conclusion

Success is all about meeting a need better than anyone else. By 
focusing every element of your Web site on meeting customer needs, 
you're much more likely to become and remain a preferred provider in 
the vast, competitive Web marketplace.

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By Carole Pivarnik, Copyright (c) 2000.
Carole Pivarnik is a Senior Web Developer and Affiliate Program Manager for SureCode Technologies, Inc., a company that lets anyone add interactive databases to their Web sites with no programming. Email
her at mailto:carolep@surecode.com , or visit http://www.surecode.com 

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